How can a budget telco brand reach Gen Z on their favourite app, when we had 0 followers to begin with? By gaming the platform’s secret algorithm into showing users our content, that’s how.

We tapped onto the niches and trends that makes TikTok, TikTok. Then use its native tools to surprise audiences with our brand of “kind genius” energy. Suffice to say, it earned us a disproportionate amount of fans.

Hashtag Asia
🏆 Gold - Best Real Time Response / Newsjacking
🏆 Gold - Best Social Brand Launch / Relaunch
🏆 Gold - Best Social Media Analytics & Insights
🏆 Silver - Best Social Media Campaign: TikTok
🏆 Silver - Best Social Media Innovation
🏆 Silver - Best Social Media Partnerships: Influencers