When I was 19, I gave up a future in rocket science to chase the thrill of advertising. More than a decade later, I’m still not sick of the high. I love marrying stories with systems, and magic with logic.

With over 13 years of experience, I don’t just “do” creativity — I lead it, shape it, and frequently wrestle it into award-winning campaigns and brand experiences that are as effective as they are impactful.

As the creative lead behind Publicis Chemistry, I spearheaded work that earned us recognition as Content Marketing Agency of the Year and Social Media Agency of the Year — all within a year of its establishment. I also founded Common, a strategic design consultancy that brought creativity straight into boardrooms, helping businesses transform themselves. Highlights include partnering with a Fortune 500 company to champion customer-centricity and rolling out a groundbreaking brand experience across 73 countries.

My client portfolio spans international icons like The Walt Disney Company as well as local favourites like Singtel. Even government agencies like the Health Promotion Board have trusted me to bring their stories to life. I’m equally adept at managing local and international stakeholders and clients, delivering results that resonate across markets.

Day to day, I manage high-performing, cross-functional teams with a focus on autonomy, collaboration and approachable leadership. Together we’ve created an automotive dashboard that pushes a driver’s thrill to the limits, turned regular travelers into travel influencers, and sent Marvel fans across time and space searching for a god of mischief.

The recognition I’ve earned for both creativity and effectiveness is proof that I don’t believe in “either-or”. The best work, to me, lies in ideas that hit you in the heart, land in the boardroom, and live out in the world.

Reach me: +65 8368 9226 or nictyk@gmail.com

CLIENTS

Audi, BMW, Diageo, Disney Cruise Line, Disney+, Disney Studios, Health Promotion Board, L’Oréal, Ministry of Culture, Community and Youth, Monetary Authority of Singapore, National Environment Agency, Nespresso, NETS, Nikon, OCBC, Pernod Ricard, P&G, Scoot Airlines, Singapore Tourism Board, Sport Singapore, Suntory, UBS, Unilever

EXPERIENCE

2020 - Now / Publicis Chemistry / Associate Creative Director
2019 - 2021 / Common | Co-founder + Partner, Experience
2016 - 2019 / Nurun / Experience Strategist
2016 - 2019 / Publicis Singapore / Copywriter
2013 - 2015 / Ogilvy Singapore / Copywriter
2012 - 2012 / Flok / Intern
2011 - 2011 / BBH Singapore / Intern

AWARDS

2024
🏆 Smarties Awards - 1 Gold
🏆 Effie Awards - 2 Gold, 1 Silver
🏆 Creative Circle Awards - 1 Bronze
🏆 Hashtag Asia - 3 Gold, 4 Silver, 1 Bronze, 1 Shortlist

2023
🏆 Effie Awards - 2 Gold, 1 Silver, 1 Bronze
🏆 Hashtag Asia - 1 Gold, 4 Silver, 1 Bronze, 2 Shortlist
🏆 Marketing Excellence Awards - 1 Shortlist
🏆 MARKies - 1 Silver, 3 Shortlist

2022
🏆 Marketing Excellence Awards - 3 Gold, 1 Silver, 1 Bronze
🏆 MARKies - 1 Silver, 2 Bronze

2018
🏆 Marketing Excellence Awards - 1 Gold

2017
🏆 Marketing Excellence Awards - 1 Gold, 1 Bronze
🏆 MARKies - 2 Gold, 1 Silver, 1 Bronze