AUDI

DRIVER’S EMOTION DASHBOARD

They say a great sportscar can send your heart racing. So we put the Audi Sport series to the test. We created a biotracker wearable and a dashboard that measured not the performance of our cars, but the thrill experienced by the driver.

Marketing Excellence Awards
πŸ†
Gold - Excellence in Advertising

MARKies
πŸ†
Gold - Best Idea, Integrated Media
πŸ† Gold - Best Use of Integrated Media
πŸ† Silver - Best Idea, Launch/Relaunch
πŸ† Bronze - Best Idea, Consumer Events

Previous
Previous

Where in Time is Loki?

Next
Next

More Than You Expect